In the early months of January & February 2025, life forced me to slow down. Illness has a way of putting everything into perspective, such as making you reevaluate how you spend your time. As a workaholic, it was a tough adjustment. Sitting still felt unnatural, almost unbearable. So, I did what many Creatives would do in moments of forced pause: I scrolled social media.
But social media didn’t work. If anything, it amplified my restlessness. Scrolling endlessly, I found myself trapped in a cycle of repetitive recycled content, the same aesthetics, the same marketing strategies, the same uninspired noise. As someone whose business thrives on creativity, I honestly saw a mere 5% originality. And that was being very generous.
It brought me to a moment, that made me reflect on my own work. Now, I began to comprehend why my “Black Rose” album struggled, although it’s a standout in some circles. The answer was clear: in an industry driven by trends and algorithms, originality often takes a backseat to familiarity. And if you refuse to follow the formula, breaking through can feel impossible.