MEDIA ALERT
FOR IMMEDIATE RELEASE
Johannesburg, South Africa – 13/10/2025 — The Icons of Africa Awards celebrate extraordinary Africans whose work uplifts the continent and its global diaspora. Among such visionaries stands Menelik Nesta Gibbons, professionally known as Don Dada — a humanitarian, multi-platinum, multi-award-winning artist, entrepreneur, broadcaster, and Voting Member of the Recording Academy (The GRAMMYs).
His contributions to African and diasporic culture are so significant—spanning music, broadcasting, entrepreneurship, and global representation—that his recognition within the Icons of Africa Awards would not only honour him but also affirm the values and legacy the Awards stand for.
A Cultural Architect and Continental Voice
A pioneering Reggae-Hip-Hop artist whose work bridges Africa and the diaspora, Don Dada embodies African excellence, innovation, and resilience. As one of the first South African hip-hop artists to sign with Tuff Gong International—the legendary label founded by Bob Marley—he has carried the sound and soul of Africa to the world, uniting reggae and hip-hop cultures across continents. His music channels liberation, unity, and empowerment through an unmistakably African voice.
Championing African Talent and Heritage
Through his label RuFF CuTT Studio, founded in 2009, Don Dada has nurtured emerging creatives and built pathways for sustainable artistic careers. His groundbreaking “Viva Mandela” single, commissioned by Content Connect Africa, went multi-platinum within four months, reaching nearly two million people—a testament to his ability to merge art, activism, and mass impact.
In 2019, he made history as the first African hip-hop artist to perform live on Bob Marley’s Tribute Concert Stage, representing Africa’s vibrancy to global audiences. His Recording Academy Voting Membership further cements his role as a respected cultural ambassador shaping the continent’s global narrative.
A Legacy of Impact
His critically acclaimed album Alkebulan was hailed by the SABC as “an important part of Black History,” underscoring his mission to celebrate African identity and healing through music. From The Heart & The Mind to Forward We Continue, Don Dada continues to advance his signature message of Peace, Love, and Unity, blending reggae, hip-hop, and African consciousness to inspire hope and heritage.
An Icon Worthy of Recognition
Menelik Nesta Gibbons (Don Dada) is more than an artist—he is a cultural architect, a connector of continents, and an advocate for Africa’s creative economy. His influence, leadership, and authenticity reflect the spirit of the Icons of Africa Awards, making him a deserving candidate for special recognition.
For his undeniable impact on music, culture, and the unification of Africa and its diaspora, Don Dada stands as a living Icon of Africa.
Read more about his work: https://tinyurl.com/35ssxmyk
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